10 Today is our national campaign to increase physical activity amongst older people across the country, helping to reduce social isolation and improve the physical and mental wellbeing of participants
Physical inactivity in later life to cost the NHS more than £1.3bn by 2030
Physical inactivity in later life is one of the greatest public health challenges facing the country. The Active Aging report by Anchor Hanover, in association with think tank Demos, warns that physical inactivity of older people will cost the NHS more than £1.3bn by 2030. The report also highlights the human cost of inactivity in later life, illustrating how inactivity not only contributes to poorer physical health, but also cognitive decline, reduced emotional wellbeing and loneliness.
A poll conducted in February 2019 found that 76% of older people wish they were more physically active, and that's where 10 Today comes in. Inspired by Radio Taiso in Japan, 10 Today has been designed by Terry Keen, an Anchor Hanover resident and fitness instructor who is 72 years old. All the exercises can be done sitting or standing, so each 10 minute routine is fully accessible, enjoyable and can be done almost anywhere, with anyone, at any time.
By taking part in 10 Today three times a week, older people can meet the 30 minutes of moderate physical activity a week target recommended by the Chief Medical Officer. In turn, this can reduce falls, depression and dementia by 30%. Strength and balancing exercises, a core component of 10 Today, could prevent more than a million falls each year, which are currently the main driver of unplanned hospital visits by older people.
Jane Ashcroft CBE, Chief Executive of Anchor Hanover, said: “Inactivity in later life is an urgent issue that cannot be overlooked any longer. Everyone should have a chance to live life to the full, regardless of age. It’s imperative that our older generations are able to exercise in a way that suits their needs, to improve their wellbeing and reduce strain on the NHS, which is a lifeline for so many. We’re proud to have many of our customers and colleagues across Anchor Hanover leading the way and embracing the significant benefits of 10 Today.”
Each 10 Today exercise routine is being broadcast free online, on YouTube and across two local radio stations, Bradford BCB 106.6 FM and CHBN Radio 100.8 FM, and across the country 10 Today Champions are being trained to bring people together to do the activity as a group.
Become a 10 Today champion and motivate others to get involved too
We’re looking for 10 Today champions. Your role is to spread the word about 10 Today and facilitate others to take part in 10 Today as a group. As it’s only ten minutes long it’s perfect to fit in before an existing social activity, like a coffee morning. We ask that you facilitate one 10 Today session a week – so if you are 55+ and you’ve got just ten minutes to spare, then 10 Today is for you!
Watch the 10 Today routines
Start your 10 Today exercise programme by watching these videos to guide you through each of the short, enjoyable and easy routinesWatch now
Become a 10 Today champion
Spread the word about 10 Today and help others join in too by running one 10 minute session a weekEmail now to get involved
Are you enjoying 10 Today?
10 Today is a Big Lottery and Sport England funded project. In order to ensure the programme continues, we need to demonstrate the impact it’s had.Tell us you are listening here